Close The Gap — Intent/Impact Deep Dive | Hillarie Kay
The Intent / Impact Deep Dive

You mean well.
It’s not landing.

Three sessions. Two frameworks. One gap that’s costing you everything.

You know what you mean. You know what you want people to hear. But somewhere between your mouth and their brain, the signal breaks. Deals stall. Relationships strain. Teams disengage. Opportunities evaporate. And you can’t figure out why — because your intentions are good.

Your Intent

Why you do what you do

Your core motivations. Your fears. Your defense mechanisms. The invisible wiring that drives every decision, every reaction, every word out of your mouth — mapped by the Enneagram.

The Gap

Your Impact

What people actually experience

How you’re perceived. What triggers you activate in others. The impression you leave — whether you meant to or not — mapped by the Fascinate® system.

Most people have never seen these two maps side by side. They’re navigating with one eye closed — wondering why they keep crashing into things.

The Real Problem

Self-awareness without impact-awareness is just navel-gazing.

You give direct feedback — people hear aggression.

Your Enneagram type drives you toward honesty and efficiency. But your Fascinate Profile shows you’re triggering a threat response. The intent is to help. The impact is fear.

You build trust slowly — people read disinterest.

Your core motivation is safety and competence. But others perceive distance. You think you’re being professional. They think you don’t care.

You push for excellence — your team hears “never good enough.”

Your inner drive for perfection is relentless. But the impact isn’t higher standards — it’s learned helplessness. They stop trying because nothing ever satisfies you.

You accommodate everyone — and nobody trusts your real opinion.

Your need for harmony makes you say yes when you mean maybe. People sense the gap. They don’t feel led — they feel managed.

Every one of these is a good person with good intentions producing the exact opposite of what they want.

$9,284
Annual cost of miscommunication per employee in US businesses
86%
of employees and executives blame ineffective communication and collaboration for workplace failures
200%
of annual salary — the potential cost of replacing a senior leader or manager
Sources: Grammarly/Harris Poll, The Productivity Shift (2025) • Fierce Inc. Workplace Survey (2011) • Gallup/Center for American Progress
What Happens

Three sessions. No filler.

Each session is 60 minutes, one-on-one, all completed within 2 weeks.

01

Map Your Intent

Enneagram Deep Dive

We go beyond your enneagram type’s number. You’ll uncover the specific fears and motivations driving your behavior, especially under stress. Why you may over-explain when challenged. Why you may withdraw when criticized. Why you may take over when anxious. This is the engine room of your leadership, and most people have never actually looked inside it.

You leave with: A clear map of your motivational wiring and how it shapes every interaction — especially the ones that go sideways.
02

Map Your Impact

How to Fascinate® System

Now we flip the lens. Using the How to Fascinate® system, we map how other people actually perceive and respond to you. The communication triggers you activate at your best and your worst without knowing it. This isn’t about what you think you project, it’s about what actually lands and influences positively or negatively.

You leave with: A data-driven picture of how the world experiences you — and where that diverges from what you intend.
03

Bridge The Gap

Integration + Personal Operating Manual

This is where the two maps meet. We lay your intent profile next to your impact profile and identify your top five watch outs and top five alignment points. You learn to deliver your authentic message in the frequency others can actually receive. Different approach. Same you.

You leave with: A personal operating manual for high-stakes communication — tailored to your specific wiring and the gaps you need to close.
Who This Is For

People who are tired of hearing “that’s not what I meant.”

Founders & CEOs

Your communication sets the ceiling for your entire company. When your intent doesn’t land, everything downstream gets distorted.

Sales Leaders

You know your product. You believe in the solution. But something in your delivery triggers the wrong response. Prospects go cold and you don’t know why.

Managers & Team Leads

You care about your people. But your feedback lands as criticism, your enthusiasm reads as pressure, and your team performs below what you know they’re capable of.

High-Performers Who’ve Plateaued

You’ve maxed out technical skills. The thing holding you back isn’t competence — it’s how you’re being perceived by the people who decide your next opportunity.

This is not for you if

You want a personality quiz for entertainment. You’re looking for validation, not truth. You’re not willing to sit with uncomfortable feedback about how you’re actually showing up. This process is direct, sometimes confronting, and designed to change behavior — not make you feel good about staying the same.

Kevin Rogers, Founder of CopyChief

“When you can understand exactly why you do the things you do and struggle to do the things you need to be doing, my goodness, that changes everything.”

Kevin Rogers — Founder of CopyChief

Honest Answers

The questions you’re already asking.

“I’ve done Enneagram work before. How is this different?”
Knowing your number is the beginning, not the end. Most Enneagram work stops at self-understanding — “here’s why you do what you do.” This adds the missing half: here’s how it’s actually being received. The Fascinate system gives you empirical data on your impact that the Enneagram alone can’t provide. Together, they create a feedback loop that neither framework delivers on its own.
“$997 for three sessions feels steep.”
The complete package includes two full assessments, 3 hours of one-on-one time with a practitioner certified in both frameworks, and a personalized operating manual. If you already know your types, the focused session starts at $497. Regardless, here’s the real math: if your intent-impact gap costs you even one deal, one hire, one key relationship in the next year — what’s that worth? For most people doing this work, $997 is a rounding error on the cost of not doing it.
“Can’t I just read about both systems and figure this out myself?”
You can learn the theory. You cannot see your own blind spots. That’s what makes them blind spots. The integration — seeing where your specific intent patterns create specific impact disconnects — requires someone trained in both systems holding the mirror. This isn’t information. It’s diagnosis.
“What if I don’t like what I hear?”
You probably won’t — at least not all of it. That’s the point. If the process only confirmed what you already believed about yourself, it wouldn’t change anything. The value is in the dissonance between your self-perception and your actual impact. That’s where the growth lives.
Investment

Stop guessing why your message isn’t landing.

Essentials
Wiring Report
$249

Your personal intent/impact operating manual based on your existing Enneagram and Fascinate results.

  • Personal operating manual
  • Top 5 watch outs identified
  • Top 5 alignment points mapped
  • Delivered within 1 week
Get Your Report

Requires existing assessment results

Focused
Wiring Session + Report
$497

Already know your Enneagram type and Fascinate results? Skip straight to the integration.

  • 1 one-on-one 60-min wiring session
  • Personal operating manual
  • Top 5 watch outs identified
  • Top 5 alignment points mapped
Book Your Session

Requires existing assessment results

Self-awareness without impact-awareness is just navel-gazing. Impact-awareness without understanding your own wiring is just performing. This is both. Together. For the first time.

Close The Gap →